About

At Shine Track Financials, we are dedicated to serving small businesses and e-commerce sellers looking to get their books and cash flow management on track and optimized for greater profits. We specialize in full-cycle bookkeeping, clean-up/catch-up projects, and cash flow management. Our approach is tailored to the specific needs of each client, ensuring near real-time tracking and management through cloud-based solutions. In addition to our personalized service, we offer resources to enhance financial literacy for small business owners. By combining advanced technology with individualized attention, Shine Track Financials stands out as a valuable resource for small businesses.

Learn More

Our Values that Drive Us

Integrity First

Honesty, transparency, and trust form the foundation of everything we do. Your financial well-being is our priority.

Innovation & Efficiency

Embracing new technologies to improve efficiency outcomes.

Clarity Over Complexity

Financial reports should inform, not confuse. We translate your numbers into plain-language insights that drive smart business decisions.

Uncompromising Security & Data Protection

We protect your sensitive financial data with industry-standard security and data protection protocols.

Lindsay Heatley

Bookkeeper & Cash Flow Advisor
QuickBooks ProAdvisor

I'm here to help you stop stressing about your books and your cash flow and start making confident financial decisions. I bring a unique perspective to bookkeeping: over 10 years of experience managing small businesses and nonprofits as an Account Executive, combined with my expertise as a Full-Cycle Bookkeeper and QuickBooks ProAdvisor. This background means I don't just understand the numbers—I understand how financial data drives every part of your business, from daily operations to long-term growth and sustainability.